The Firm
We protect our clients’ businesses and help them grow
Araucaria is a boutique law firm dedicated to helping our clients’ businesses to grow by protecting their intellectual property rights. Our clients can confidently use their brands in the markets where they operate because our bespoke trademark strategies give them the protection and the freedom they need to be active in the markets that matter. They can rest assured that they are doing right by their customers because the data they collect and process as part of doing business are being managed in compliance with the GDPR and Swiss law, thanks to our data protection services.
Now that we’ve put your intellectual property and data protection on a sure footing comes the good part: exercising your rights in carrying out your day-to-day business. Our clients know that we are here to guide them through the practical intricacies of such things as working with influencers, selling goods online, dealing with counterfeits on social media or marketplaces, or addressing subject access requests or customer complaints. Our clients can rely on us to address these matters swiftly to ensure that their business continues to run smoothly. We make the law work for you.
Services
Intellectual Property
- IP Advisory Services
- IP Rights Enforcement
- IP Conflict Management
- Trademarks
- Design Rights
- Copyright
- Domain Names
- Online Brand Protection
- Contracts
Data Protection
- Data Governance
- Data Practices Assessment
- Compliance Audit
- Tactical Consulting
- Processing Records Management
- Internal Policies
- Contracts
- Privacy Notices
- Maintain Compliance
About
Anca Draganescu-Pinawin
Anca Draganescu Pinawin is the owner and founder of Araucaria. A trademark attorney highly experienced in helping entrepreneurs, SMEs, and multinationals to drive business growth through intellectual property, Anca was a Senior IP Counsel in the Swiss office of the Novagraaf Group (a Questel company). In addition to managing portfolios, developing strategies for businesses to optimize the use of their trademarks, and successfully enforcing the intellectual property rights of her clients, she also developed, launched, and led Novagraaf’s Online Brand Protection service. Anca is also a IAPP-certified (CIPP/E, CIPM) data protection and privacy expert: she helps her clients become GDPR-compliant and assists them with their data management-related obligations.
" Anca Draganescu-Pinawin's recommendations are clear and to the point, which makes decision making a lot easier. She also stays up to date on developments in the digital realm, which is a massive advantage. "
World Trademark Review WTR1000
In addition to being an experienced public speaker who has made the legal dimensions of brand management clear and accessible to a wide variety of audiences, including marketers and entrepreneurs, Anca has written several articles on intellectual property and business for business owners and the public at large. These have been featured in such publications as World Trademark Review, WIPO Magazine, The Licensing Journal, and The Fashion Law, among others. She is a regular Lecturer at CREA (Omnes Education Group), where she teaches courses at both the bachelor’s and master’s degree levels. Anca has also been a WTR1000 Recommended Individual for the past several years and is a member of INTA and IAPP.
Before her career in intellectual property, Anca worked in the corporate and non-profit sectors, as well as for international organizations. In particular, she has a background in the media and as a communications and branding expert, having previously developed and deployed a global branding strategy. Having sat at both the business and the legal sides of the table, she understands the challenges that can only be seen from each standpoint and can help Araucaria’s clients to chart a course between them.
Our way
Keep the gambling to a minimum
Doing business is a bit like gambling: you invest time, capital, and other resources with the expectation that the reward will more than compensate for the risk you shouldered.At Araucaria, we help you keep the gambling to a minimum. We sit down with you and listen carefully to get a clear idea of the current situation of your business and the direction in which you’d like to take it. This could involve entry into new markets, brand development for a new product, strengthening your online presence… We then craft appropriate strategies that protect your brands from bad surprises and free you to pursue your business goals audaciously. Fortune favors the brave, but shows no mercy to the reckless. Let’s be brave.
Testimonials
What our clients say
Anca is a highly competent legal advisor who cuts through the noise. Instead of overwhelming us with jargon, she provides clear, actionable guidance that’s directly applicable to our business decisions—making it easy to understand our options and the risks involved.
Adriana R.
Global Head of CRM, Läderach
Anca Draganescu was recommended to me to address the data protection subject, and I understand very well why. Her analysis of the situation is extremely clear and well-structured. She enables novices to grasp topics as easily as possible. Her highly professional and attentive follow-up encourages progress on a challenging subject that often conflicts with other priorities. I, in turn, recommend her to any company that wants to find the light at the end of the DPA tunnel.
Laure V.
Director of Operations, Collège du Léman
We’ve been working with Maître Draganescu-Pinawin for several years, particularly on issues relating to the GDPR and intellectual property. Thanks to her extensive expertise in personal data protection, we have been able to anticipate legal risks and implement effective compliance mechanisms. She demonstrates great rigor, a real sense of pedagogy and knows how to adapt to our operational challenges.
Always available, rigorous and clear in her advice, she has established herself as a trusted expert on whom we know we can rely in all situations. Her support is as reassuring as it is indispensable.
Sébastien S.
DPO, Warwick Hotels and Resorts
Working with Anca has been an outstanding experience. From the very first interaction, she impressed me with her professionalism, profound expertise, and clear strategic perspective.
Her ability to structure her advice with clarity and highlighting the most relevant aspects makes her guidance highly effective and actionable.
What sets her apart is her communication style – always clear, precise, and focused– combined with her ability to manage timelines with remarkable efficiency.
I am confident that anyone working with Anca will benefit from her expertise, competence, reliability, and strong commitment to excellence.
Tiziana P.
Head of Portfolio, Bataillard