The Firm
We protect our clients’ businesses and help them grow

Araucaria is a boutique law firm dedicated to helping our clients’ businesses to grow by protecting their intellectual property rights. Our clients can confidently use their brands in the markets where they operate because our bespoke trademark strategies give them the protection and the freedom they need to be active in the markets that matter. They can rest assured that they are doing right by their customers because the data they collect and process as part of doing business are being managed in compliance with the GDPR and Swiss law, thanks to our data protection services.
Now that we’ve put your intellectual property and data protection on a sure footing comes the good part: exercising your rights in carrying out your day-to-day business. Our clients know that we are here to guide them through the practical intricacies of such things as working with influencers, selling goods online, dealing with counterfeits on social media or marketplaces, or addressing subject access requests or customer complaints. Our clients can rely on us to address these matters swiftly to ensure that their business continues to run smoothly. We make the law work for you.
Services
Intellectual Property
- IP Advisory Services
- IP Rights Enforcement
- IP Conflict Management
- Trademarks
- Design Rights
- Copyright
- Domain Names
- Online Brand Protection
- Contracts
Data Protection
- Data Governance
- Data Practices Assessment
- Compliance Audit
- Tactical Consulting
- Processing Records Management
- Internal Policies
- Contracts
- Privacy Notices
- Maintain Compliance
About
Anca Draganescu-Pinawin
Anca Draganescu Pinawin is the owner and founder of Araucaria. A trademark attorney highly experienced in helping entrepreneurs, SMEs, and multinationals to drive business growth through intellectual property, Anca was a Senior IP Counsel in the Swiss office of the Novagraaf Group (a Questel company). In addition to managing portfolios, developing strategies for businesses to optimize the use of their trademarks, and successfully enforcing the intellectual property rights of her clients, she also developed, launched, and led Novagraaf’s Online Brand Protection service. Anca is also a IAPP-certified (CIPP/E, CIPM) data protection and privacy expert: she helps her clients become GDPR-compliant and assists them with their data management-related obligations.
